Home Designer Marketing Blog

Capturing attention demands more than simply displaying beautiful spaces. It requires storytelling that builds emotional connections with your dream clients. Storytelling for interior design businesses isn't just about sharing what you do—it's about conveying the why behind it.

How can you keep pace with changing trends and ensure your website isn't outdated or underperforming? One approach to building the best interior design website and copy begins with what not to do.

How can you create a powerful brand strategy? We break it down for you in five essential steps, exploring everything from copywriting to website development.

When you’re running your own interior design business, it can be tempting to do a DIY job on your website, but there are a ton of benefits to hiring a website design company vs. building a website yourself.

Are you an interior design professional looking for ways to streamline your business with marketing automation and engaging content? This is the guide for you!

What if we said that with some simple tweaks, clarity could come into your business - not only for the day-to-day stuff, but also for long-term growth?

Your online presence reflects your home design company’s professionalism and expertise. It tells your unique story, shows off the quality of your work, validates your company, and proves you’re the right choice for the job, 24/7!

Companies often overlook the power of branding, and it's much more important than you might think. In fact, it's so crucial to your business that you could even be losing clients because of your branding and not even realize it. 

Every interior design company has a unique story, a different process, and a one-of-a-kind solution. By not showing yours in your marketing, you'll fail to attract the right kind of client.

When people know and trust your brand, it’s easier to convert them into paying clients, and eventually loyal, repeat customers that refer you to their friends and family. So how do you create that gut feeling of trust in your business from your clients?

Clarifying your target audience can help solve these issues. A target market is one of the most strategic parts of your marketing strategy and is essential for lead generation AND conversion for your interior design business.

Understanding the wants and needs of your ideal clients is key to having a strong messaging strategy. This is where your business could use the help of a persona...a powerful tool to create content for your website and to generate potential leads for your business.

Do you feel completely overwhelmed while running your interior design business? Does it seem that, no matter how hard you work, you never seem to get ahead? By figuring out how someone else can complement your personality and work style, you can create an interior design business plan that flows effortlessly.

If you are still manually typing the same emails over and over, using spreadsheets to keep track of leads, or are relying on post-it notes...it may be time to automate your marketing and sales processes. You owe it to yourself.

When you run a company, setting your business goals and objectives is just as important as meeting them. There are several questions a business owner should ask themselves.