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marketing
Webinar Replay: ​​Streamline Your Client Experience With Katie McFarlan PART 1!
Join Debra Scarpa from Home Designer Marketing and Katie McFarlan from Dakota Design Company for a conversation on streamlining your services, operations, and processes to improve your client experience so that you can raise your rates, avoid mistakes, and focus on what you love doing. We’ll discuss onboarding, proposal process tips, setting boundaries, ways to ask for feedback, and so much more. Plus, for those who attend, Katie will be giving away her Client Experience Blueprint that walks you through the key pieces you should have in place at each phase of your process to make the most impact and identify gaps in your process and how to improve them.
February 23, 2022
1:03:26
business
Webinar Replay: ​​How to Get Clarity & Confidence in Your Business Finances With Denise D Peloquin
Join Debra Scarpa from Home Designer Marketing and Denise D Peloquin from My Studio Desk for a conversation on all things accounting for interior designers. We’ll be covering best practices including business vs personal finances, softwares and tools, compliance requirements, how to set a marketing budget, and how to select the right CPA so that you can feel confident in your next steps to making financial decisions in your business.
February 23, 2022
1:01:28
branding
4 Areas to Build Processes in Your Design Firm
172: 4 Areas to Build Processes in Your Design Firm with Debra Scarpa and Ashley Blaesing Joining me on the podcast today are Debra Scarpa and Ashley Blaesing of Home Designer Marketing. We are going to talk about systems and processes which you all know by now is a favorite topic of mine. We will look at the benefits of having systems, which areas of the company we need to create them in and go over an idea of the types of systems that will make our work more efficient. Enjoy the podcast.
December 1, 2021
1:08:34
marketing
Webinar Replay: What Interior Designers Don't Know About Copywriting, But Should With Deb Mitchell
Join Debra Scarpa from Home Designer Marketing and Deb Mitchell from Deb Mitchell Writing for a conversation on why just getting copy on your website won't get you the clients and projects you really want. But getting copy that's aligned to your brand and written with those ideal clients in mind will! We'll talk about everything from how to find the right copywriter to when to bring them into your project to what you can expect from the process.
September 17, 2021
1:05
online presence
Workshop Replay: Building a Strong Website and Social Media Presence
With only about 3 seconds to capture your prospects' attention online, your website needs to build trust and communicate that you can help them. A strong online presence should reflect the quality of your work, tell your unique story, and validate your company. Watch as Debra from Home Designer Marketing uncovers what elements your website and social media pages need to succeed.
August 23, 2021
56:05
Featured On
ASIDSidedoorExciting WindowsProfit is a Choice PodcastMydomaAssociation of Professional Landscape Designers