Why DIY-ing Your Interior Design Website Ends Up Costing More

Why DIY-ing Your Interior Design Website Ends Up Costing More

When you’re running your own interior design business, it can be tempting to do a DIY job on your website. You might see ads for website builders like Squarespace or Wix that make website design look so easy, and think “why not give it a go.” 

Though you might spend a few hours editing one of their templates, (and hey - it looks half decent!) the finished result will never be as visually or functionally strong as a website designed and built by a professional. 

Just like hiring an interior designer to design a space or home, a professional website designer and developer will be able to build you something special that matches your exact vision, embodies your unique brand, and functions perfectly for your needs. 

And that’s not all. There are a ton of benefits to hiring a website design company vs. building a website yourself. In this blog, we will discuss the main advantages to help you understand why a DIY job can end up costing you more time and money in the long run. Here’s why hiring a professional is your best option.

Show Off Your Uniqueness

It’s no secret that template-based website builders like Wix and Squarespace tend to deliver a similar “look.” Though you can experiment with color palettes and images, templates limit your creativity. These cookie cutter websites make it difficult for you to stand out in a crowd of designers - especially if others in your niche use the same template.

Hiring a professional web designer helps you create a website that’s 100% tailored to you and your business. No other website in your industry or otherwise will have the same design. A professional can help you: 

  • Encapsulate the soul of your brand 
  • Create a design that speaks to your target audience 
  • Makes an impact among competitors with similar-looking sites

Design it Right the First Time 

Let’s put this into perspective: you’re pitching to a potential client to transform their outdated living room and kitchen into a modern, comfortable space that perfectly reflects their lifestyle, design tastes, and budget limitations.

What would you say to your client if they wanted to choose all the materials and FF&E without your input? You’ll likely tell them that your experience and knowledge mean you know what products work cohesively, how to make the best use of their budget, and how to create a space that functions perfectly for your client’s needs. 

Hiring a professional for your website follows the exact same principle. With a website designer’s help, you can trust that they’re making the right decisions for your unique needs. It might be more expensive in the short term, but the design needs less tweaking in the long term and won’t “break.” With a well-built website, you won’t have to pay a designer to “fix” it down the line. 

Build Custom Features 

Have you ever been on an interior design website, and they have unique tools like rough quote calculators, space planning software, custom furniture builders, or portfolio images that allow you to see the room in 360 degrees? These are all custom features you won’t find on any template-based website builder. 

With a plethora of integrations, software and tools available - you may not know what options best suit your budget and business goals. A web designer can recommend custom solutions that work for you to create a richer online experience for your potential clients. 

Rank High on Google Search

Building a website that performs highly in terms of SEO (Search Engine Optimization) involves SO much more than just adding keywords into your website copy. Hiring a website designer ensures your website is built with SEO in mind and follows all the best practices, including: 

  • Keyword research - after comprehensive competitor and SEO analysis using special software, a professional can identify the most suitable keywords for your website to ensure it ranks highly. 
  • Mobile-friendliness - a professional ensures your design is responsive (functions well and looks good) on all devices.  
  • User experience - nobody enjoys using a website that’s difficult to navigate, has broken buttons, or is poorly designed. A designer ensures visitors enjoy a seamless experience. 
  • Loading speed - developers have special tools that help them evaluate website speed and increase it according to Google’s specifications. 
  • Fixing errors - when you have broken links or errors with the software on your website, Google penalizes it. A professional can constantly fix errors to keep you ranking high. 
  • Optimizing meta data - a professional website designer writes meta descriptions that tell Google what every page on your website is about in the backend, boosting your SEO.
  • Engaging content - you might think it’s quicker to write your website copy yourself, but there’s a fine art to website copy, and it can take a lot longer than you think. It must be engaging, have the right tone of voice, be compelling, and be optimized for SEO. Something your web design agency will take care of. 

Free Up Time for Your Business

Let’s face it; if you design your website yourself with no experience building a website, it’s going to take much longer. Even with template-based website builders, there’s still a learning curve involved. Even after you’ve put in countless hours to write your copy, upload images, and build your design, your time input doesn’t stop there. 

If there’s an error on your site, you need to add new portfolio images or update your website copy; you could end up spending so much time working on your website that it’s taking away from your interior design projects. You should be spending your precious time growing your business, not on Google, searching why your website is broken and trying to fix it. 

A website designer can build your dream website much faster and build it right. They’ll take care of security, updates, and fixing errors, so you don’t need to worry about it and can free up more time for your clients and projects. 

Ready for a Designer’s Help? 

DIY projects can be fun for some things. But just like hiring an interior designer to design homes, hiring a professional to design your website will be more efficient, save you time, and produce a more unique-to-you result. 

At Home Designer Marketing, we help interior designers build high-performing, completely unique websites that help your company make a lasting impression. Our headache-free process means you can sit back and enjoy watching your vision come to life - while we take care of the rest. 

So if you’re ready to ditch your DIY plans in favor of a pain-free professional approach or would like to learn more about our website design and marketing solutions for interior designers, book a free 15-minute consultation with our friendly design team. 

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