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7 Steps To Create Clarity In Your Business

Brand Positioning

Do you feel like you're lost in your business? There's a lot of information out there about what it takes to succeed in the home design industry, and sometimes it can be hard to determine which advice is worth following. 

If you're like most home designers, you've had to make a lot of tough choices. You have bills to pay and mouths to feed. You are constantly trying to figure out how best to use your time and resources without neglecting either one. It's a balancing act that can be exhausting! 

But what if we told you there is an easier way? 

What if we said that with some simple tweaks, clarity could come into your business - not only for the day-to-day stuff, but also for long term growth? 

In this blog post we'll share 7 ways you can create clarity in your business by developing habits that will help move things forward on autopilot while freeing up more mental space for creativity. 

Let's get started!

1. Why Did You Choose This Business?

The first step to getting clarity on your home designer business is to think about why you’re in the industry in the first place. Why do you want to be in the business?

  • Is it to follow your passion and unlock your creativity? 
  • Do you like having control over your future by owning your own business? 
  • Is it because you get to choose who you work for and have a flexible lifestyle? 
  • Or do you simply have pride in the designs you create for homeowners?

By figuring out why you’re personally in the home design business, you’ll be able to give yourself clarity and clearly see the right path forward. 

So whether you love learning new things, enjoy challenging yourself to become more creative, or enjoy the financial rewards the industry has to offer, figure them out, write them down, and understand why you love what you do. 

2. Why Do You Do What You Do?

After you’ve figured out why you started, it’s time to discover why you keep doing what you do. 

What motivates you to get out of bed in the morning and create gorgeous home designs for your clients?

Is it all down to your passion for design? Do you love the feeling of making dreams a reality? Or do you just enjoy solving problems, managing projects, and showing the world of home design how much your designs rock?

So whether you love to show off how much of an expert you are at color selection or you want to help clients discover their dream design, knowing this will help you bring clarity to your business and where you want to take it going forward. 

3. Describe Your Ideal Client

Now that we know a bit about you, it’s time to dive into everything you know about your ideal client. This will help you figure out how to offer your services to the kind of people you enjoy working with, and get more dream projects. 

The best way to do this is by creating a customer persona. An impressive 56% of companies have developed higher quality leads by using customer personas. They’re an incredibly effective marketing tool and can help you understand your ideal clients a lot more clearly. 

Think about your most recent favorite client. 

Ask yourself:

  • What gender are they?
  • How old are they?
  • What do they do for a living?
  • Do they have a vacation home?
  • Where are they located?
  • Are they searching on Google for a home design company?
  • What keywords are they using?
  • What social media platforms are they on?

You can use this information as a guide to attract more clients like them. You’ll be able to communicate with your ideal client easier, be able to address their concerns faster, and figure out how you can solve their home design problems. 

4. Why Are They Your Ideal Client?

Now that you know who your ideal client is, it’s time to find out why they're your ideal client. 

It’s not good enough to just know who they are. You have to understand the reason behind your preference too. 

Do you love working with these types of clients because of:

  • The styles they want
  • The size of their projects
  • The budgets they have
  • The location they’re in
  • Their interests
  • Their approach
  • Their personality

All these reasons make your job more fun, so it’s better to work on a project when you enjoy the style, size or location. It’s also a fantastic feeling when a client has the same interests as you, it makes the job a whole lot easier. 

5. What Problem(s) Are You Helping Your Ideal Client Solve?

To help you gain more clarity as to why these clients are the perfect client for you, we’re going to look at the problems you help your clients solve.

Some of these problems could include:

  • A specific type of project/difficult project requirements
  • A specific style they are looking for
  • Guiding them through the design process
  • Sourcing products and materials
  • Coordinating all parties working on the project
  • Managing the fine details
  • Problem-solving issues that may come up

By knowing about the problems you’re solving, you’ll be able to address them on your website and social media to attract clients who need these issues solved by a home designer professional. 

6. What Services Do You Provide Your Ideal Clients?

Your solutions are why your clients come to you. They’re interested in working with you because you can improve their property and create an at-home paradise. 

Having clarity on the services you offer (and don’t offer), allows you to better communicate your services online to your clients. 

Think about what you offer. Do you provide your clients with:

  • Remodels
  • Commercial design 
  • Color consultations
  • Furniture and decor selection 
  • Custom furniture 
  • Window treatments
  • Virtual design
  • Modern, traditional or chic styles

As soon as you’ve got your services organized, you’ll be able to clearly communicate them so that you can attract more ideal clients and get more dream projects. 

7. Why Should Your Ideal Client Choose You?

Uncovering the reasons why your clients choose you over others will help you figure out what your unique qualities are - and what messaging you should be using in your marketing. 

Your uniqueness is what makes you stand out. 

Whether you have a specific style or you’ve received training for a specialized service, you should always highlight these things on your website and social media. 

These are the things that show your audience why you’re the only choice for them. 

Unique selling points can include:

  • Awards
  • Publications 
  • Certifications
  • High profile projects 
  • Work you’ve done with specific companies
  • Before and after transformations
  • Years in business
  • Experience
  • Education 

Find out what makes you unique and show it off on your website to get more clients through the door. 

If you want to figure out true clarity in your business, download our worksheet today. Simply answer the questions, dig into what your business is all about, and learn exactly what your business is truly capable of. 

After you’ve filled in the worksheet, our team can help you further by providing all the advice you need to grow your home designer business online. 

Book a free 15-minute consultation and discover how your newly found clarity can help you attract more high-quality clients. 

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