How to Identify New Target Market Opportunities

Tuesday, August 30, 2022

12:00 pm

If you're struggling with getting specific on who you're targeting, this presentation will educate you on how to identify new target market opportunities. Whether you're looking to start targeting your first niche, refine who you're targeting, or even add a new target market entirely, Debra will be leading you through a worksheet that will help you lay out and visualize market opportunities so that you can make sure you're making the best decision. Doing this in a visual format will allow you to see how specific you want to go. Is it homeowners in a particular location who want a specific style? Or maybe it's businesses in a chosen industry that have a certain revenue range? We'll even look at how to identify groups, associations, and referral partners.


  1. Target Market Levels of Specificity Example
  2. Benefits of having a Target Market
  3. Target Market Segmentation
  4. Identifying Your Superpower
  5. Identifying Your Market
  6. Doing Your Research
  7. Create & Test Your Target Market Offer
  8. Focus Your Marketing Efforts
  9. Target Market Mistakes

PLUS: Your Target Market Opportunities Worksheet

NKBA approved course. NKBA members must self-report CEUs to NKBA with course title, instructor, delivery method and total CEUs awarded per course.



How to Identify New Target Market Opportunities
Debra Scarpa
Debra Scarpa

Debra is an award winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.

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How to Identify New Target Market Opportunities