Creating a Conversion Focused Lead Magnet & CTA

Tuesday, August 16, 2022

12:00 pm

If you need a way to convert more leads online, you need a lead magnet. If you're not familiar with the term "lead magnet" you probably actually do know what they are. Anytime you have gone to a website and seen "free download" accompanied by a form, that's a lead magnet. Lead magnets are a great way to grow your email list, nurture leads that aren't quite ready, and even upsell customers.

In this presentation, Debra will talk about types of lead magnets you should use for different stages of the buying cycle, how to brainstorm lead magnet ideas, types of calls-to-action (CTAs) you should use, and you'll walk away with a content framework to create a lead magnet yourself.


  1. What is a Lead Magnet?
  2. Marketing without a Lead Magnet or Strong CTA
  3. Bridge the Gap in Your Marketing with a Lead Magnet & CTA
  4. Goal of a Lead Magnet
  5. Important Features of a Lead Magnet
  6. Lead Magnets ideas for Different Stages of the Buying Cycle
  7. Types of Calls-to-Actions (CTAs)
  8. Promoting Your Lead Magnet

PLUS: Content Framework & Lead Magnet Brainstorming Worksheet

NKBA approved course. NKBA members must self-report CEUs to NKBA with course title, instructor, delivery method and total CEUs awarded per course.



Creating a Conversion Focused Lead Magnet & CTA
Debra Scarpa
Debra Scarpa

Debra is an award winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.

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Creating a Conversion Focused Lead Magnet & CTA