How to Differentiate & Communicate Your Offering

Wednesday, December 13, 2023

12:00 pm

Not all designers are cut from the same stone. Each has a different style, unique ability, approach to processes, personality, values, and so much more. If you're not communicating the true value of your business and services / products in your messaging and marketing, you can't expect leads to understand either. Join Debra and learn how to differentiate your offering based on what makes you and your services / products stand out and how to communicate that so you can bring on more ideal clients.


  1. What Makes Your Offer Unique?
  2. What’s Unique About Your Services?
  3. What’s Unique About Your Products?
  4. Are You Exceptional at a Specific Design Style?
  5. Are You an Expert on Specific Types of Projects?
  6. What is Unique About Your Process?
  7. What’s Unique About Your Team?
  8. Where to Communicate Your Unique Qualities

NKBA approved course. NKBA members must self-report CEUs to NKBA with course title, instructor, delivery method and total CEUs awarded per course.



How to Differentiate & Communicate Your Offering
Debra Scarpa
Debra Scarpa

Debra is an award winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.

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How to Differentiate & Communicate Your Offering