CEU Course

Simplify How You Track Marketing

Simplify How You Track Marketing

Course Speaker

Debra Scarpa
Debra Scarpa

Debra is an award winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.

60 Minutes
In-Person Event
Certified by NKBA
CEU Credits

The most important part of marketing is the numbers, numbers don't lie. But, if you aren't reviewing the data - or even the right data - it will be difficult to reach your goals. How do you know what data you should be reviewing? Join Debra Scarpa to help you decide which numbers to track, how often to review them, and what to look for. You'll be provided with an easy to use worksheet that simplifies the numbers and keeps you on track.


  1. Understanding leading and lagging indicators
  2. Understanding what to track
  3. Tracking marketing activity
  4. Tracking online ads, social media, SEO, and sales 
  5. Scorecard: Tracking leading & lagging indicators
  6. How to use your scorecard
NKBA approved course. NKBA members must self-report CEUs to NKBA with course title, instructor, delivery method and total CEUs awarded per course.
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