CEU Course

How to Create Case Studies That Generate Leads

How to Create Case Studies That Generate Leads

Course Speaker

Debra Scarpa
Debra Scarpa

Debra is an award winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.

60 Minutes
In-Person Event
Certified by NKBA
CEU Credits

As a home designer professional, what sells is trust and proof. Your prospects must trust that you can solve their problem and that you can get the job done. Additionally, they want to see proof you've done it before and that you've done it well. After all, when they hire you, they are inviting you into their personal space. Building that trust and proving you've done it before can be difficult to do well. Join Debra and receive a framework to create project write ups that help you generate more leads, faster. As an added bonus, this process is also designed to get you more of your ideal clients.


  1. Laying the Foundation
  2. Building Trust
  3. The Case Study Framework
  4. Description, Goals, Challenges, Solution, and Results
  5. Using Case Studies in Your Marketing & Sales
NKBA approved course. NKBA members must self-report CEUs to NKBA with course title, instructor, delivery method and total CEUs awarded per course.
Want to attend an already scheduled webinar? Check out our upcoming webinars page to register for our NKBA CEU Approved courses.
See Scheduled Webinars

Request a Course for Your Event