Debra is an award winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps home design professionals transform their businesses and brands to attract their dream clients, sell their projects for more, stay current online, and get their time back with automated systems.
If you need a way to convert more leads online, you need a lead magnet. If you're not familiar with the term "lead magnet" you probably actually do know what they are. Anytime you have gone to a website and seen "free download" accompanied by a form, that's a lead magnet. Lead magnets are a great way to grow your email list, nurture leads that aren't quite ready, and even upsell customers.
In this presentation, Debra will talk about types of lead magnets you should use for different stages of the buying cycle, how to brainstorm lead magnet ideas, types of calls-to-action (CTAs) you should use, and you'll walk away with a content framework to create a lead magnet yourself.
PLUS: Content Framework & Lead Magnet Brainstorming Worksheet